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5 WOW wedding dress trends to LOVE from Allure Bridals

A recent study showed that 30% of brides will have tried the dress of their dreams on within the first 3 dresses they try! I don’t know who they were asking – are these the most decisive brides in the world or just really lucky? I think maybe we just have too many wedding dress at Aurora Bride??? Check us out as usual at

Hopefully we will make sure you find THE best dress for you and with that in mind we try and buy in all the styles and new trends possible to get you to that AMAZING GOWN in as short a time as possible and send you off to the pub to start celebrating with that champagne!

Having just got home from one of our major buying trips of the season, we thought now was a good time to share some insight ahead of our Allure Bridals trunk show event next month. Watching the catwalks and seeing the models in the gowns is so inspiring and we just could not wait to get those gowns in store ASAP!

Next month from Friday 8th November to Sunday 10th November, we will have those dresses straight from the catwalk in store for just one weekend only! This gives our brides that extra special advanced preview as well seeing all the current Allure wedding dresses we already have in store that you can see at

With that in mind we are going to examine some of the key trends from Allure coming soon………

Our first key trend is the sexy wedding dress. This cheeky little wedding dress coming into store for the designer trunk show and then later again in 2020, is so gorgeous in the flesh. We have the flesh tone waist cut outs to show off that figure. The fabric is the very on trend satin with beaded appliques and also the stunning beaded plunge neckline shows the groom what a lucky man he is going to be!

Moving on to a key style from across the wedding dress world – boho wedding dresses. This trend has been on the rise for a good while now but there are ways to do this style even if you are not embracing the beach or hay bale wedding theme.

The key is to be inspired by the style but not have it overwhelm you. This gorgeous wedding dress from Allure’s brand new 2020 collection has taken the lovely off shoulder detail, the more linear lace and fuller bold lace pattern to nod towards the boho style rather than shout festival bride!

Where would we be without the next style??? Long sleeve wedding dresses made an entrance back long before the last century but these clever designers keep coming up with ways to make them fresh and modern.

In this key long sleeve wedding dress trend from Allure we notice that they have not only given us the stunning sleeves but also the ever flattering off the shoulder style. This gown is already in store and I just LOVE IT – the lace is so soft and the fit flatters just about anyone (even me) so its definitely one of my favourites. Even better its in store now!

Our 4th key trend for 2020 is satin! Oh yes satin is back baby and with a bang too! We have some stunning new fabrics in store this year with more to come in 2020. The new mikado wedding dresses, cotton crepe, dove satin as well as the good old satin satin!

This 2020 wedding dress is in the new mikado fabric. It gives a slightly matte tone to the gown rather than the shiny 1980’s satin vibe. Its a lovely (tolerant) fabric and bends and shapes to the brides figure. In this gown you get to also show off with crystal beaded cut outs and the most fabulous train!

Finally I couldn’t let you go without shouting out that I am so glad that proper wedding dresses are coming back into fashion! As a 1940/50’s film fan I cannot tell you how I wish I was born in Gone with the Wind times (and been rich) to get to wear all those AMAZING gowns and corsets. There is no better fit that a corseted ball gown (mind I am bias).

So you can imagine my delight when I started seeing more and more ballgowns or fuller a lines on the catwalks this season. Here is a gorgeous one from Allure Bridals that we have coming in for the trunk show.

I’ve chosen this one to preview the beautiful ruffle trend which we are starting to see more and more of too. The bodice on this is amazing and the little straps give it that ballet feel which is both feminine and the ultimate bridal look. STUNNING

So now you have seen just a sneak peak of whats coming into store for our fabulous wedding dress trunk show event in November – too book your space get in early as we are offering 10% off any new wedding dress order from Allure bridals so its likely to get booked up fast!


Friday 8th November 10am till Sunday 10th November at 430pm

10% off weekend any new order Allure Bridal wedding dress

For more images feel free to browse the Allure Bridals site at