Aurora Bride

A premium appointment is charged at £25 - this type of appointment allows you to bring more guests if you so choose (up to 6), you will be allotted more time (2 hours) and have a larger changing area with 2 sofas for room to spread out. Should you buy a dress during this appointment then your fee is refunded 

This bridal appt is free of charge - it comes with your own personal stylist for 1hr15mins and your own changing area with 1 sofa that can accommodate 2-3 guests 

A retry appt enables you to return to store to try on dresses you have previously visited and love. Its 40mins long and is possible to have a really good try on of up to 2 dresses or 3 if speedier

This is a chance to visit store once your gown has arrived or to pop back just to look at accessories. The appt is 40mins long and will assign you a stylist to help you browse the collections or just play in your gorgeous gown before alterations start

Scroll down to go straight to calendar booking 

At this time we are suspending our online booking service 

Please call into store on

0208 641 6041

for appts or you can email

and someone will be available to help as soon as possible - thanks for understanding 

This is an appt to visit our Mother of the Bride or Groom collection - the appt is for a minimum of 40mins although we often extend if we possibly can - it comes with your own personal stylist and includes browsing the hats if time


Allure Bridals Designer Preview

Friday 13th March till Sunday 15th MArch 

Please remember to sign up and agree to receive Text Messages so you can receive your Appointment Confirmations

458 - 460 London Road

North Cheam

London - Surrey


Greater London - Sutton

0208 6416041

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Monday 10:00 - 5:30

Tuesday 10:00 - 5:30

Wednesday 12:30 - 8:00

Thursday 10:00 - 2:30

Friday 10:00 - 5:30

Saturday 09:30 - 5:30

Sunday 10:00 - 4:30

(alternate only)