top of page

To Sample Sale or not to Sample Sale.....?

That is the question! On Friday (16th March) we are starting one of the biggest sample sales we've held in quite a few years - around 75-90 dresses will be on view the whole store will be showcasing only sample sale gowns! The question we get asked all the time from brides is "Is a sample sale good for me?" The easiest answer comes after asking 4 simple questions:

Do you have a restricted time scale - less than 4-6 months?

Do you have a limited budget - under £1000 (through choice or necessity)?

Do you mind if its not a brand new dress?

Do you love a bargain?

If you answer Yes to any of the above questions then a sample sale could be perfect for you. That's not to say only brides who scream YES to those questions can shop in a sale but those are the brides we specifically hold the sales for.

For us at Aurora Bride, the appointments still run the same way. You will always have a one to one consultant to help you, your own changing room and 1 hour 15 mins for your appt. There's no F.R.I.E.N.D.S style moment - I will not be on hand with a whistle guiding you to the promised land and I will step in to stop any fisticuffs! No fights in here please ladies, well not unless you fancy being streamed on BRIDES GO MENTAL, you know Channel 5 have that in the future schedule! That's not to say that its not first come first served though - you need to be ready to go and it's always advisable to bring any must have Team Bride members with you, remember you can always bring them back afterwards for a viewing if you are keen to come alone.

For our Aurora girls and those across the UK visiting a sample sale the main benefit is that stores will reduce their gowns by up to 80% off and during our sale there will be a few gowns starting as low as £200. BUT remember if you love something you won't be able to put a hold on it during or after the appointment. You need to be decisive there's no 2 ways about it, get your SAY YES TO THE DRESS hats on ladies!

With that in mind if you had no time to think it over why would anyone shop at a sample sale? Well let me enlighten you. I cannot be the only one who has googled those stunning Vera Wang gowns or checked out HELLO! magazine sitting wide eyed at Royalty and Heiresses across the globe and thought wow, I want one of those! Only to find out its at least £17,000 and unless they take Monopoly money, and even then I'm not sure I'd have enough, I quickly realise I'm bang out of my depth. It's not an unusual feeling and help is on hand, sometimes you don't want to or can't spend what was the £1,112 national average spend in 2016/2017 and that's perfectly OK - we have a plan for you!