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The Trunk Show......


Across the year, especially at Aurora Bride, we try and hold what the Americans call a Trunk Show. We sometimes call them Preview Events or Designer Weekends on this side of the pond but call them what you will they are essentially the same event. Its a chance for us to book in our designers and see their wider collections for one weekend of bridal fun! This will include dresses we may have seen on the catwalk but didn't order as a sample or a brand new tester event dress. Whatever the event they can have their benefits - here is what you need to know!

What is the difference between all these events I hear you cry (or just ask very politely)?

When you boil it down to the basics not a great deal. We tend to host 2 different types of events. The first is the standard Designer Preview Event or Trunk Show. This is where our designer will send over their full or additional collection for us to view for one weekend or week only - as mentioned before this will include dresses we saw on the catwalk previously but that were either too similar to something we already had in store or something we thought might be just outside our brides usual price range so wasn't right for us in store.

This doesn't mean they are awful dresses by any stretch of the imagination, but there has to be a limit to what you buy from the catwalks to make sure you have room for everything - after a few glasses of champagne at these events, a drink which is not my friend, that line gets a little more blurred but there always has to be a cut off, floor space in store alone dictates that!

The benefit of a Designer Event or Trunk Show are usually twofold - firstly the discounts that are in play during those weekends can be beneficial and secondly you get to see a more extensive range of gowns to what your store normally holds. The plus point to seeing the full variety of a range, is that even if you stick with your absolute fave you are now safe in the knowledge that you did you best and tried (nearly) everything on. Ultimately you know you are then making the right choice for you!

Our second type of show is with our preferred suppliers, designers like Essense of Australia or Stella York. As partners in crime with them we get to hold the most elusive